Samsung Ending Its Feature Phones In India, Check Details

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Samsung, the South Korean electronics giant is planning to exit the feature phone market in India, a report in The Economic Times has said.

As per the report, Samsung’s last batch of feature phones is set to be manufactured by Dixon in December this year. 

After that, Samsung will not make any more feature phones in India. It is being said that Samsung will shift its focus to higher price tiers. 

The ET report cites a person familiar with matter as saying that Samsung will launch smartphones mostly about INR 15K price bracket moving forward.

Samsung is among two major MNCs to contribute to the Government’s Production-Linked Incentive (PLI) scheme. 

Samsung, according to ET, is mandated to get sops only on production of handsets worth over INR 15K factor price. 

Samsung has spoken to channel partners and said that they will exit the feature phone business in the next few months or by this year’s end, a source was quoted.

Samsung did not respond to a request seeking comment on the matter.

Feature phones have been on the decline in India. As per Counterpoint Research report, the market saw a 39% year-on-year decline in Q1 2022. 

Samsung, which was leading the market till a few years back now falls behind Itel & Lava in feature phones market, the Counterpoint report said.

The ET report says that the basic phone segment contributed to just 1 percent in value and 20 percent in volumes for Samsung till March end. 

Samsung executives told ET that the company expects to grow in double digits in Q2 2022. 

In Q1 2022, Samsung was the best-selling brand with a 22% market share, dethroning Xiaomi to become the market leader in the Android segment.

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