Instagram tests ditching video posts in favor of Reels

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Meta-owned photo and video sharing platform, Instagram is experimenting with a change that converts video posts on the platform into Reels.

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A TechCrunch report quoted Meta spokesman saying, "We are testing this feature as part of our efforts to simplify and improve video experience on Instagram."

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The impact it will have on current videos on Instagram is unclear.

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Social media analyst Matt Navarra on Twitter shared a screenshot and wrote, "Instagram is now making EVERY video a Reel."

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As per reports, Instagram plans to boost engagement of video posts through the experiment. Users can add music and remix the videos into new Reels.

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As per the TechCrunch report, anyone can create a remix of a Reel uploaded to a public account.

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The company, in its Q1 2022 earnings report, revealed that Reels make up more than 20 per cent of the time people use Instagram.

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