Instagram tests ditching video posts in favor of Reels

Images Source: Google

Meta-owned photo and video sharing platform, Instagram is experimenting with a change that converts video posts on the platform into Reels. 

A TechCrunch report quoted Meta spokesman saying, "We are testing this feature as part of our efforts to simplify and improve video experience on Instagram."

The impact it will have on current videos on Instagram is unclear.

Social media analyst Matt Navarra on Twitter shared a screenshot and wrote, "Instagram is now making EVERY video a Reel." 

As per reports, Instagram plans to boost engagement of video posts through the experiment. Users can add music and remix the videos into new Reels. 

As per the TechCrunch report, anyone can create a remix of a Reel uploaded to a public account.

The company, in its Q1 2022 earnings report, revealed that Reels make up more than 20 per cent of the time people use Instagram. 

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