Instagram tests ditching video posts in
favor of Reels
Images Source: Google
Meta-owned photo and video sharing platform, Instagram is experimenting with a change that
converts video posts
on the platform into Reels.
A TechCrunch report quoted Meta spokesman saying, "We are testing this feature as part of our efforts to simplify and
improve video experience
The impact it will have on current videos on
Instagram is unclear.
Social media analyst Matt Navarra on Twitter shared a screenshot and wrote,
"Instagram is now making EVERY video a Reel."
As per reports, Instagram plans to boost engagement of video posts through the experiment. Users can add music and remix the videos
into new Reels.
As per the TechCrunch report, anyone can
create a remix of a Reel
uploaded to a public account.
The company, in its Q1 2022 earnings report, revealed that Reels make up
more than 20 per cent
of the time people use Instagram.
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