Google starts rolling out video ads in YouTube Shorts globally

Google owned short-form video-sharing platform, YouTube Shorts has been testing ads since last year. Google announced the gradual rollout of ads on Shorts globally. 

Google said YouTube Shorts is yielding 30 billion views per day, which is four times more than last year. 

“Video action campaigns and app campaigns will automatically scale to YouTube Shorts,” Google said in a blog post. 

Later this year, advertisers will be able to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable, it said.

This is an exciting milestone for advertisers, and a key step on our road to developing a long-term Shorts monetisation solution for creators, Google Ads VP & GM, said. 

A spokesperson told a media company the rollout of ads in Shorts would not add direct revenue to the company at this time. 

It will continue to reward creators & artists monthly using the Shorts Funds while developing a long-term model for creator monetisation, the spokesperson added. 

YouTube created a $100 million creator fund for YouTube Shorts last year, TechCrunch reported.

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