Google starts rolling out video ads in YouTube Shorts globally

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Google owned short-form video-sharing platform, YouTube Shorts has been testing ads since last year. Google announced the gradual rollout of ads on Shorts globally.

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Google said YouTube Shorts is yielding 30 billion views per day, which is four times more than last year.

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“Video action campaigns and app campaigns will automatically scale to YouTube Shorts,” Google said in a blog post.

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Later this year, advertisers will be able to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable, it said.

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This is an exciting milestone for advertisers, and a key step on our road to developing a long-term Shorts monetisation solution for creators, Google Ads VP & GM, said.

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A spokesperson told a media company the rollout of ads in Shorts would not add direct revenue to the company at this time.

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It will continue to reward creators & artists monthly using the Shorts Funds while developing a long-term model for creator monetisation, the spokesperson added.

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YouTube created a $100 million creator fund for YouTube Shorts last year, TechCrunch reported.

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